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Brian Tracy

Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. He's a dynamic and entertaining speaker with a wonderful ability to inform and inspire seminar audiences toward peak performance and high levels of achievement.

He addresses more than 400,000 men and women each year on the subjects of personal and professional development, including the executives and staff of IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. His exciting talks and seminars on leadership, sales management, and personal effectiveness bring about immediate changes and long-term results.

Brian has a B. Comm., and a M.A., and is the Chairman of Brian Tracy International, a human resource company based in San Diego, California, with affiliates throughout America and in 31 other countries worldwide.

Prior to founding Brian Tracy International, Brian was the Chief Operating Officer of a development company with $265 million in assets and $75 million in annual sales. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution, and management consulting. He has conducted high-level consulting assignments with several billion-dollar-plus corporations in strategic planning and organizational development.

Brian has traveled and worked in over 80 countries on six continents, and, he speaks four languages. He is an avid reader in management, psychology, economics, metaphysics, and history, and he brings a unique perspective and style to his talks. He has the remarkable ability to capture and hold audience attention with a fast-moving combination of stories, examples, humor and concrete, practical ideas that get results-fast.

He is the author/narrator of countless bestselling audiocassette programs, including: The Psychology of Achievement, Breaking the Success Barrier, The Psychology of Selling, Peak Performance Woman, Million Dollar Habits, The Science of Self-Confidence, Thinking Big, and How to Master Your Time. Brian is the author of Maximum Achievement and Advanced Selling Strategies, published by Simon & Schuster and The 100 Absolutely Unbreakable Laws of Business Success published by Berrett Koehler.

Brian Tracy has produced more than 300 different audio and video learning programs covering the entire spectrum of human and corporate performance. These programs, researched and developed for more than 25 years, are some of the most effective learning tools in the world.

Brian has authored and record following programs for Nightingale-Conant: The Ultimate Goals Program, The Psychology of Achievement, Personal Time Management, The Science of Self-Confidence, The Psychology of Success, The Psychology of Selling, Getting Rich in America, 24 Techniques to Close the Sale, The Ten Keys to Personal Power, How to Master Your Time. Action Strategies for Personal Achievement, Breaking the Success Barrier, Advanced Selling Techniques, Million Dollar Habits, and The Luck Factor.


Quotes by Brian Tracy
"If you don’t set goals for yourself, you are doomed to work to achieve
the goals of someone else."
-Brian Tracy

"The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term is the indispensable prerequisite for success."
-Brian Tracy

"The act of taking the first step is what separates the winners from the losers."
-Brian Tracy

"Confidence is a habit that can be developed by acting as if you already had the confidence you desire to have."
-Brian Tracy
14 item(s)View All
  1. The Ultimate Goals Program

    The Ultimate Goals Program

    Your ability to set and achieve goals will determine
     your success and happiness more than any other
     skill you can ever learn!


    You can't hit a target that you can't see. The starting point of great success is when you sit down and decide exactly what you really want, in every area of your life. This program will show you how to do this, better and faster than you ever dreamed possible.


    Learn how to step on the accelerator of your own life. In this fast-moving, practical, and informative program, success guru Brian Tracy shares with you the results of 30 years of research and experience in setting and achieving goals.


    The Ultimate Goals Program: How to Get Everything You Want - Faster Than You Ever Thought Possible is the most complete and effective goal-setting and goal-achieving program ever created. In this exciting program, Brian Tracy takes you through a simple, proven step-by-step system that you can use immediately to achieve anything you really want in life.


    Brian has shared these ideas in more than 2,000 talks and seminars over the past 21 years, teaching more than 2 million students how to dramatically improve their lives with goal-setting and goal-achieving strategies. Brian's graduates have transformed their lives, moving from frustration and unhappiness to success and high achievement. They have gone from rags to riches, from worrying about money to becoming self-made millionaires. And so can you.


    Brian is intensely practical in this program. Every idea you learn is immediately applicable to your life. From the first session, you will put your hands on the wheel of your own future and begin moving in a new direction.


    In this powerful program, Brian teaches you the 21 most important principles of goal setting and goal achieving ever discovered.


    You will learn:

    • How to unlock your own unique potential
    • How to apply The Golden Triangle success formula to your life
    • How to take complete charge of your life and everything that happens to you
    • How to practice no-limit thinking and free yourself from any ideas
      that hold you back
    • A powerful, proven goal-setting system that you can use to determine exactly what you want, and how to get it
    • How to measure your progress along the way, day-by-day and month-by-month
    • How to identify your special talents and focus your energies where you can achieve the very most, the very fastest possible
    • How to become an expert in your chosen field
    • How to unlock the powers of your subconscious and your superconscious mind
    • The five steps to fast and effective problem solving
    • How to unlock your "inner genius"
    • How to develop the twin qualities of self-discipline and persistence
      for goal attainment
    • How to intensify your belief and increase your confidence in yourself
      and your ability
    • A day-by-day method to multiply and reinforce every goal-setting principle

    As you listen to this program and implement the tools that Brian has created, you will learn the keys to unlimited personal and professional achievement, and set yourself onto a boundless journey of adventure and personal fulfillment.

    £81.65 Select
  2. The Miracle of Self-Discipline: The “No-Excuses” Way to Getting Things Done

    The Miracle of Self-Discipline: The “No-Excuses” Way to Getting Things Done

    Get THIS… and you’ll get everything you want!

    To be successful today, you don’t need to have been born under a lucky star, with incredible wealth, with terrific contacts and connections, or even with special skills. But what you do need to succeed in any of your life goals is self-discipline.


    In The Miracle of Self-Discipline: The “No-Excuses” Way to Getting Things Done, Nightingale-Conant all-time bestselling author Brian Tracy focuses on three major areas of your life—business and finance, family and relationships, and what Brian terms “the good life”—and shows you how to go from frustration to the life of your dreams faster than you ever thought possible, simply by developing and applying the life-changing quality of self-discipline.


    Through these 21 “mini-sessions” (just 15 minutes each!) you’ll learn how to finally:

    • Take complete control of your time (without this, you’ll never achieve anything you want!)

    • Master your behavior in every area of your life (and watch your self-esteem skyrocket!)

    • Beat procrastination once and for all and take immediate action (one of the most crucial skills you’ll ever learn!)

    • Defeat the negative emotions that destroy your dreams (and learn how to destroy the root cause of all unhappiness!)

    • Use the “10 goal” exercise to give your life laser-like focus!

    • Master the simple—yet incredibly effective—daily time management system that ensures you reach your dreams faster than you ever imagined!

    Self-discipline is the one skill that’s indispensable for a successful, happy life. Don’t go another day without it—especially when Brian Tracy makes it so easy to achieve. Start experiencing The Miracle of Self-Discipline for yourself!


    £81.65 Select
  3. The Luck Factor

    The Luck Factor

    To some people, success is based on luck, a random whim of fate, a chance roll of the dice. But nothing could be further from the truth. Success, to a great extent, can be influenced by luck, but this is not to say that luck is an accident.

    Luck is predictable. With hard work, it can be controlled. By concentrating on several “luck factors”—key areas of your life that influence your future success—you can take the reigns of chance and feel yourself racing forward at a greater rate than you have ever imagined. You will get more done, earn more rewards, recognition, and esteem, have more doors opened for you, and experience more of the things that everybody refers to as “luck.”

    In The Luck Factor, Brian Tracy will teach you the skills you need to experience higher levels of success and satisfaction in all areas of your life. Listen to this comprehensive, idea-packed program and learn how to:

    • Increase the probability of success in any arena
    • Accelerate your success with well-focused goals and plans of action
    • Unlock your inborn creativity
    • Survive and thrive in the Information Age
    • Utilize the 7 keys for increasing your productivity and performance
    • Become action oriented
    • Increase the capabilities of your superconscious mind
    • Become financially independent using a simple process
    • Increase your value and influence at work
    • And much, much more!

    Success and happiness are not accidents. By mastering the factors that influence luck, you can increase the probability that you will be in the right place at the right time to accomplish the things that are most important to you. You’ll be more successful than ever before—and people will call you lucky.
    £71.44 Select
  4. The New Psychology of Achievement

    The New Psychology of Achievement

    The all-time classic — completely updated to
     meet the needs of the 21st century achiever!

    Released over 25 years ago, The Psychology of Achievement is an all-time classic in the Nightingale-Conant library, with over one million copies sold to date. Since its original publication, Brian Tracy has become established as one of the world's leading experts in personal development, the Number One-selling Nightingale-Conant author of all-time, and a mentor to countless other speakers and thought leaders in the personal
    development industry.

    Given the widespread economic, societal and cultural changes over the past quarter century, Brian felt it was time to update this incredible program.

    The result exceeds the highest expectations of those who love the original program, and will electrify the imagination and ignite the ambition of anyone who is serious about achieving success today.

    Featuring all-new studio recordings, this is The Psychology of Achievement as you've never heard it before. Brian has preserved the great and timeless ideas from the original program, and added newer research and innovative concepts relevant to the "wired" world and global marketplace in which you live and work.  You'll learn how to:

    • Develop a rock-solid self-concept based on the latest research in Positive Psychology
    • Get on the fast track to achieving your goals faster than you've ever
      dreamed possible
    • Discover how to set "flex" goals which are adaptable to a fast-changing economy
    • Unlock the secret to doubling your brainpower and sharpening your intuition
    • Discover the key to erasing negative emotions
    • Eliminate the time and productivity wasters — most importantly, those caused by the e-mail, instant messaging, and other electronic communication devices
    • Master a foolproof 12-point formula that quadruples productivity
    • Learn how to nurture your most important relationships and leave a legacy
    • And much more!
    £79.95 Select
  5. Million Dollar Habits

    Million Dollar Habits

    Accelerate your income ... almost overnight!

    Learn how to double and triple your income with the 12 Power Strategies contained in Brian Tracy’s Million Dollar Habits.

    Now, for the very first time, Brian Tracy has put together in one place a lifetime of strategies to help you reach your financial goals faster than you ever thought possible.

    If you think you are worth vastly more than you’re getting paid today, these 12 Power Strategies are guaranteed to show you how to tap your true earnings potential – NOW!
    £71.44 Select
  6. The Psychology of Selling

    The Psychology of Selling

    How would you like to triple your
     income in just 12 months?


    That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program — one of the best, most comprehensive programs of its kind ever produced.


    Selling is an inner game,” Brian states, “and the difference between top performers and average ones is not as great as you might think. Top performers just do certain things a little bit better each day.” In these 12 sessions, you’ll learn the field-tested techniques that will give YOU that critical edge, so you can blow the roof off your closing rate and your commissions. In this landmark program, you’ll discover:


    • Why the top 20 percent of salespeople earn 16 times the average of the rest

    • The ten characteristics of superior salespeople

    • The psychology of buying

    • How to break a prospect’s preoccupation

    • Why goal setting is a key to sales success

    • Six ways to increase effectiveness

    • How to deal with a prospect’s nine most common objections

    • The Law of Six and how it can help you

    • And so much more!

    Armed with the proven skills you’ll master in this program, you’ll get to the top fast and stay there forever — and be able to easily sell your way through tough economic times, personal slumps, and increased competition.


    All it takes to reach the stratosphere of sales success is desire, commitment, and specialized knowledge. You provide the first two, and let Brian Tracy supply the rest.

    £71.44 Select
  7. Advanced Selling Techniques

    Advanced Selling Techniques

    You’re a sales professional. It’s what you were meant be. Selling is in your blood.

    You know how critical it is to stay at least one step ahead of your customers, your competition, and the changing circumstances of these challenging business times.

    Seldom if ever do you doubt your ability to overcome obstacles that stand in your way. You know how to take advantage of emerging trends; you can master any technique that can give you an edge. Your goal is to always stay at the top of your game.

    But to keep moving ahead, it helps to have a coach, a mentor, a knowledgeable, reliable source of new sales information. You need a practical, visionary guide — someone who’s been there, who knows where the sales field is today and where it is going. You need, quite simply, an advanced course in selling taught by a master of the trade.

    And that’s exactly what you have in Brian Tracy’s Advanced Selling Techniques.

    Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy’s Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.

    As invaluable and accessible as its groundbreaking predecessor, this audio seminar, based on detailed research and real-life experience, is aimed at selling any product in today’s ever more complex marketplace.

    Learn the critical issues involved in selling to professional buyers in large organizations. Understand how to make prospecting easier and more effective. Become the preferred vendor of your product or service.

    Let renowned sales master Brian Tracy also teach you why:

    • Traditional selling techniques don’t work anymore
    • Positioning is the key to success in selling
    • Motivation to buy has changed with business customers today
    • People buy solutions, not problems
    • Information gathering is an investment with a high return
    • Power determines purchases
    • Education, skills, and experience mean sales
    As good as you are now, you can always be better... especially with a brilliant mentor showing you the way. Brian Tracy’s Advanced Selling Techniques is your key to immediately increased sales and even more spectacular selling success — your guarantee of staying one step ahead.

    Designed for the experienced professional who wants to earn more money, Brian Tracy's Advanced Selling Techniques will refine your strategies for today's customers and markets.

    £71.44 Select
  8. How to Master Your Time

    How to Master Your Time

    Those who get more done in less time get more out of life . . . more rewards, more success, and more free time to pursue their dreams and enjoy themselves.

    In fact, you’ll discover from success expert Brian Tracy, that “the quality of your life is largely determined by the quality of your time management.”

    You don’t have to be cold and calculating to be well organized. Time mastery does not mean letting the clock rule your life. In fact, the very opposite is true: time mastery gives you the absolute freedom to do what you want, when you want to do it. Ironically, you even learn to make time for spontaneity. The more time you make for yourself, the more free time you’ll have.

    Unlike many programs on time management, this program has no charts, no forms, no daily schedules. Tracy believes in them but knows you are quite capable of developing them for yourself. His purpose in this program is to teach you the philosophy of time management, to help you internalize it, and to help you develop a belief system that will make your every moment more efficient.

    As Tracy puts it:
    “This program is the result of 20 years of experience—of research and teaching with more than 200 corporations. I designed this program to give you everything you will ever need to know about mastering your time for your personal life and career.”

    You’ll make a decision to become excellent at time management . . . to concentrate on the highest pay-off tasks. Your life will simply begin to work better.

    Through repeated listening to these tapes, you’ll learn to:
    • Use positive self-talk and affirmations to change your self-conceptions about time
    • Visualize efficiency and excellence using mental rehearsal techniques
    • Model your own behavior after the most efficient people you know
    • Learn to lead others as an example of successful time management
    • Become results-oriented, working smarter, not harder
    • Delegate more effectively and become more adept at prioritizing
    • Energize yourself with the positive results of your labor

    By becoming a master of your time, you’ll greatly improve the sense of control you have and in turn improve your well-being in every aspect of your life.

    Remember, time is your most precious and perishable asset. You can begin investing it more wisely by listening to these tapes and putting their wisdom to use. Start today!
    £71.44 Select
  9. The Power of Clarity

    The Power of Clarity

    We are living today in perhaps the very best time in all of human history. There have never been more opportunities and possibilities for more people to accomplish more of their goals than exist right now. The level of affluence has never been higher, the average life span has never been longer, the number of options available to you has never been greater and the world situation, in terms of peace and prosperity, has never been more stable.


    Meanwhile, the explosion of knowledge and technology in the last few years, combined with the increasing intensity of competition in all fields, has led to an acceleration of the rate of change. More and more, you have too much to do and too little time. Your responsibilities and obligations seem to pile up, one on top of the other. There are never enough hours in the day.


    You may be doing better than you have ever done before. But at the same time, you often feel overwhelmed with the demands of your job and your personal life. You may be working harder today than ever before and yet you are getting less and less satisfaction and enjoyment from what you do. This program gives you the solution to these unavoidable challenges of modern life.


    The Power of Clarity: Find Your Focal Point, Maximize Your Income and Minimize Your Effort is based on more than twenty-five years of personal experience. This first hand knowledge has been combined with extensive research into the habits and behaviors of men and women who accomplish vastly more than the average person in their personal and business lives. It starts with the question, "Why are some people more successful and effective than others?"


    The Power of Clarity answers this question completely. This program explains why and how some people accomplish vastly more in each of the important areas of their lives. It tells you how you too can accomplish more in your work while simultaneously having much more time to spend with your family and on your personal activities.


    The Power of Clarity is a synthesis of the best ideas and strategies on personal management ever brought together in one place, in one simple, easy-to-use plan. It shows you to how to organize and simplify your life in the seven critical areas that are essential for complete balance and true peace of mind. You learn how to develop goals and plans in each of the areas that are important to you. You learn how to set clear priorities among the competing demands on your time. You learn how to focus single mindedly on the one thing that you can do at any given time to achieve the most important results possible for you in that area. You learn how to make the best use of the time in your life, minute-by-minute and hour-by-hour.


    This program answers some of the key questions that you probably ask yourself on a regular basis, "How can I get control of my time and my life? How can I achieve maximum success in my career and still achieve balance in my relationships and my personal life? How can I have it all and still be happy and fulfilled?"


    The central concept of this program is the principle of clarity. In this program, you will learn how to develop absolute clarity regarding who you are and what you really want. You will learn how to achieve your most important goals faster and easier than you can imagine today. You will learn how to tap into and use your personal powers at a higher level than you ever have before.


    In The Power of Clarity, you’ll learn to:

    • Get control of your time and your life
    • Double your time off, with no loss of productivity
    • Form good habits and make them your masters
    • Double your income
    • Focus your energy and attention on valuable tasks
    • Reduce the number of hours you need to work each week
    • Dramatically improve the quality of your relationships

    Brian Tracy will teach you how to think the way the most effective people think, and to then take the actions that the most effective people take. You will learn how to develop your own personal plan for achieving rapid results in each part of your life that is important to you. You will learn how to accomplish more in the next couple of years than many people accomplish in a lifetime. There are virtually no limits to what you can be, do or have when you apply The Power of Clarity to your life.

    £79.95 Select
  10. The Science of Self-Confidence

    The Science of Self-Confidence

    All the people you know personally have some self-confidence. If they didn’t you wouldn’t know them. They wouldn’t be braving the daily world. They’d be hermits, or shut-ins, afraid to do anything.

    Some self-confidence, in today’s world, isn’t really enough. What is? Abundant self-confidence. Think of all the things you could do if you enjoyed superior levels of self-confidence in all areas of life that are important to you. What would stop you? In this audio seminar, Brian Tracy provides a practical plan of action to developing self-confidence. You discover that it is a state of mind and set of attitudes that can be learned by using proven, practical methods and techniques practiced by winners and achievers in every field.

    Dear Listener:

    This is perhaps the most important program I have ever produced. The principles you learn here can change your life. As you discover how to develop unshakable levels of self-confidence, remarkable things happen.

    I’ve researched and studied success for 25 years. I’ve finally found there are no “secrets of success.” No one is born with special qualities that assure long-term success and prosperity. There are, however, “special people” with goals, plans and the ability to move confidently in the direction of their dreams.

    Confidence is the key!

    Having a deep belief in your ability to achieve your goals--that’s the most important thing! The wonderful news about self-confidence: it is an attitude you can learn.

    Session by session, you become more effective. Your self-image improves. Your self-esteem increases. Like building muscles, you systematically, purposefully build yourself to a superior level of confidence where you’re not afraid of anything.

    My step-by-step system is based on power principles. Use them to become virtually unstoppable. Learn how to harness the power of purpose…align it with your core values…and achieve a deep, inner sense of strength.

    By using these ideas and practicing these principles, everything becomes possible. Your belief in your ability to succeed in all areas of life becomes unshakable. Your life will never be the same, once you learn to practice The Science of Self-Confidence.

    Sincerely,

    Brian Tracy

    £79.95 Select
  11. The Psychology of Achievement Classic

    The Psychology of Achievement Classic

    Soar to new heights of success and achievement!

    This remarkable program reveals strategies to elevate your income, put your career on the fast track and accomplish more than you ever dreamed possible.


    Unlock the secret to doubling your brainpower and sharpening your intuition. Discover the key to erasing negative emotions. Master a foolproof 12-point formula that quadruples productivity.

    £79.95 Select
  12. The Universal Laws of Success and Achievement

    The Universal Laws of Success and Achievement

    Why is it that some people are
     more successful than others?

    Brian Tracy has spent his life seeking the answer to this question, and he didn't do it in the hallowed halls of academia or from behind the desk of a consultant's office.

    He did it as a deck-hand and a farm worker, as a construction worker and a factory worker – and the laws of success he learned have mad him a millionaire many times over.

    In his powerful program, The Universal Laws of Success and Achievement, Brian Tracy reveals these principles to you, and shows you how you can put them to work in every area of your life.

    The 'Iron Law' of Human Destiny!

    Isaac Newton called it the Law of Action and Reaction. Ralph Waldo Emerson called it the Law of Compensation. And in The Universal Laws of Success and Achievement, Brian Tracy calls it, "The First Law of Success," from which all others flow: If you want to make something good happen, find out what action causes it and take that action. If there's something bad you want to keep from happening, find out what action it results from and stop or prevent it.

    From this deceptively simple and often overlooked beginning, Brian Tracy goes onto a wide-ranging study of the universal laws. From Money and Wealth to Business and Sales, from Love and Relationships to Self-Fulfilment, he will lead only to disappointment. Moreover, he shows you the ways in which the proper use of just some of these amazing laws can change your entire life forever.

    Brian Tracy has studied these principles for over 25 years now and is convinced that they are universal.

    These laws apply in every time and place, and can be used by anyone to enhance his or her life. Some of these laws were written as far back as 2000 B.C. by the ancient Egyptians, and they've been mentioned in literally thousands of books throughout the centuries. If you are really determined to achieve your personal best, this exciting program is one won't want to be without.

    In this program, you'll learn how to:

    • Use the Socratic Law to help you turn your goals and dreams into reality.
    • Improve relationships through the Law of Communication.
    • Implement the Law of Practice and develop successful habits.
    • Keep business booming with the Laws of Purpose, Quality and Innovation.
    • Apply the Law of Decision to assert yourself in any situation.
    • Guarantee personal satisfaction with the Law of Integrity.
    • Fulfil positive expectations with the Law of Visualisation.
    • Focus your activities for success through the Law of Ambition.
    • Use the Law of Empathy to improve negotiations.
    • Use the Law of Attraction to bring about circumstances that harmonise with your dominant thoughts.

    Tracy believes that if you learn to live in harmony with these laws, they will work in your favour. In fact, The Universal Laws of Success and Achievement gives you a winner's guide for playing the game of life.

    £81.65 Select
  13. Breaking the Success Barrier

    Breaking the Success Barrier

    The world is changing faster than ever before. And with change comes great opportunities for financial and personal advancement. Unfortunately, many people fear new ideas and trends, believing they will have to work harder and learn more to keep up with the times.

    Nothing can be farther from the truth!

    Everyone has their own ideas about the 'success barrier.' But whether it's money, self-deceit, or lack of motivation, the success barrier is not something outside of us. In fact, it's something we purposely create to hold us back from experiencing true accomplishment.
    Today’s most successful people realize the value of becoming unstoppable. They consistently strive to master the strategic thinking skills that can get you on the fast track to unlimited success and lifelong satisfaction. By mastering these easy-to-learn life principles, you will actually make your life easier, cut your work load in half, and dramatically increase your energy and stamina.

    Breaking the Success Barrier will help you:

    • Discover the success traits of today’s top leaders
    • Concentrate on your most important goals
    • Upgrade your knowledge to excel in your field
    • Determine your core talents
    • Hone your competitive edge
    • Build a financial fortress for long-term security that’s guaranteed
    • Strengthen your character and resilience
    • Pass every major life test with flying colors
    • Determine the clearest solutions to life’s toughest challenges
    • Unleash the power of your creative force
    • Navigate the waves of change with bravery and precision
    • And much, much more!

    Best-selling author and internationally renowned learning expert Brian Tracy has formulated a new program titled Breaking the Success Barrier: Using Strategic Thinking Skills to Accelerate Your Goals. This program teaches you how to identify your own special abilities, tap your invaluable mental resources, and free yourself from the imaginary chains of fear, doubt, and negativity. Once you break through the success barrier once and for all, you’ll wonder what was stopping you to begin with.
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  14. The Psychology of Success

    The Psychology of Success

    Success is no accident. You won’t just stumble upon it in the dark. Success is a skill. A skill that can be learned by anyone, at any stage of the game.

    But you need a strategy. You need a master plan to follow. With the help of Brian Tracy’s Psychology of Success, you can design the blueprints of your own success.

    True success requires an earnest commitment to become excellent at everything you do. Let Psychology of Success inspire you to take a hard look at your work habits and change them for the better.

    Brian Tracy will be your guide, your teacher and your mentor on the road to success. Step-by-step, Brian shows you how to climb to the top. How to realize your full potential and plot your course for high achievement.

    Brian will help you boost your success ratio with the on-target ideas put forth in this informative program.

    Brian Tracy has started, built, and managed or consulted for more than 300 businesses, large and small. At the age of 25, he built a 95-person sales force covering six countries, doing more than $1 million a month.

    He was chief operating officer of a development company with $265 million in assets and $75 million in sales. He started and built an automobile important company from nothing to $25 million in sales in less than three years.

    Brian has been to the top, and he can help you learn from his triumphs and his mistakes. Early in his career, Brian went through a period of struggle and frustration. Then, by studying others who were successful and analyzing his own errors and shortcomings, he came up with a formula of success that made him a millionaire. Now, he shares it with you.

    In the Psychology of Success you’ll learn:
    • The 15 thought patterns for success
    • The Law of Service
    • Creating a “comfort zone”
    • Freeing yourself from the E-Factor
    • The Iron Law of Human Destiny
    • The value of delaying gratification
    • The Principles of Cooperation
    • The Law of Accumulation
    • The courage to conquer your every fear
    • The Universal Maxim

    Success will be yours when you tailor these proven techniques to your own unique lifestyle and career objectives. Remember, success begins inside you. But when you’re ready to make a commitment toward excellence, let Brian Tracy’s Psychology of Success be the master plan that guides you to peak performance.

    £69.95 Select
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