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Tony Alessandra, Ph.D. and Terry Paulson, Ph.D.

Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing from Georgia State University.


In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in Platinum Rule Group — a company which has successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.


Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The
Platinum Rule®.


Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009 and 2010, he was inducted as one of the “Legends of the Speaking Profession” and in 2010 and 2011 he was selected as one of the Top 5 Marketing Speakers by Speaking.com. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.


Terry L. Paulson, Ph.D., CSP, CPAE Terry Paulson is a Ph.D. psychologist, honored professional speaker, national columnist, and celebrated author of the popular books The Optimism Advantage, Leadership Truths One Story at a Time, and They Shoot Managers Don’t They? Dr. Paulson is a past president of the National Speakers Association and the Global Speakers Federation. He is a member of the Speakers Hall of Fame and the Speakers Roundtable, a group of 20 of the world’s top professional speakers. Terry’s tasteful humor and down-to-earth style have earned him a deserved reputation as one of the nation’s best keynote speakers.


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  1. The Optimism Advantage: 10 Qualities of Confident and Resilient People

    The Optimism Advantage: 10 Qualities of Confident and Resilient People

    Forget everything you thought you knew about optimism.

    Because it’s not empty motivational hype. It’s not a Pollyanna approach to life. And it’s not a soft skill used by soft people to deal with a world they wish would treat
    them better.


    Nothing could be further from the truth.


    Because here’s the truth: Once you make the choice to engage the full power of optimism and leverage 10 essential qualities, it becomes one of the most life-electrifying choices you have at your disposal.


    Introducing a powerful, humor-filled, and inspiring new audio program from two thought leaders—who also happen to be die-hard optimists—Dr. Tony Alessandra and
    Dr. Terry Paulson.


    It’s called The Optimism Advantage, and in it, Terry and Tony introduce real-world stories and practical strategies that turn positive psychological research into insights on how you can produce incredible results, year after year after year.


    Simply listen, and you’ll trade feelings of frustration, doubt, and stress for the flexible optimism, innovative resourcefulness, and strategic persistence that the unshakably confident people exhibit every day.


    Among the many benefits you’ll gain when you use their 10 qualities to wield the full power of optimism:


    • You’ll find your own Transforming Purpose that helps provide focus and meaning to the optimistic beliefs, choices, and actions you take.
    • You’ll learn to be Continually Adaptable by being flexible and embracing change in today’s economy and your workplace, and when dealing with people you love.
    • You’ll cultivate a Bias for Action to keep your life moving quickly toward the very goals you set.
    • You’ll build Unshakable Confidence, leading to awe-inspiring results.
    • You’ll learn to be Relationally Connected by building an optimistic network that works for you.

    All told, you’ll gain dozens of ideas, strategies, and powerful insights found throughout these 6 CDs. Plus, you’ll also receive a workbook complete with questions and exercises to help you apply everything you learn about optimism.


    You owe it to yourself to make a lasting difference in your personal and professional life.


    The moment you embrace this unique level of optimism, you’ll think, feel, and behave differently. You’ll gain a belief in yourself you’ve never before known.


    Make the choice now to order this first-of-its-kind program. Choose optimism. Choose The Optimism Advantage.


    £81.65 Select
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