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Tony Alessandra, Ph.D.

Tony Alessandra, Ph.D., has a street-wise, college-smart perspective on business, having fought his way out of NYC to realize success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. With a BBA, MBA, and Ph.D. in marketing, a diverse history in sales, and as an entrepreneur and founder of two current technology businesses, MentorU and Online Assessments, Tony brings a broad foundation of experience to every program he delivers, with examples, analogies, and proven solutions your team can implement immediately. Tony is always updating his breadth of knowledge by integrating current findings and the latest research to ensure his material is always relevant, timely, interesting, and practical. He is a widely published author with 14 books translated into 16 languages. Recognized by Meetings & Conventions magazine as "one of America's most electrifying speakers," Tony's polished style, powerful message, and proven ability as a consummate strategist consistently earn rave reviews. Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. One of Nightingale-Conant's most popular experts, Tony is also the author of The New Relationship Strategies: Using the Platinum Rule to Create Instant Rapport and The Ten Qualities of Charismatic People: Secrets of Personal Magnetism.
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  1. The 10 Qualities of Charismatic People

    The 10 Qualities of Charismatic People

    Did you ever notice that when some people walk into a room - all heads turn? Or when some people speak – they captivate everyone around them. And how about the type of people who when you shake their hand, you instantly trust them … believe them … and like them!

    What’s their secret? What do they have that most people don’t? It’s called …charisma — undoubtedly one of the most desirable qualities in the world.

    By developing charisma:
    • You get far more respect than the average person!
    • People seem to adore you without any effort on your part!
    • You exude huge amounts of self-confidence and self-esteem!
    • You seem extremely powerful without being intimidating.
    • You put people at ease and make them feel understood!
    • And you’re able to easily get what you want, because people instinctively want to help you!

    Charisma is easy to spot. And at the same time it’s not so easy to put your finger on exactly what it is about a person that makes him or her charismatic. It’s an attractiveness that goes beyond good looks, an appeal that can’t be labeled as intellectual brilliance or a terrific sense of humor. Most people see it as something elusive and unachievable—a kind of magical, mysterious magnetism that you’re either born with or not. And the fact is that nothing could be further from the truth!

    Now you can be the person everyone wants to be like!

    Relationship expert Dr. Tony Alessandra wanted to demystify charisma and reduce this characteristic to its foundation. Tony spent years researching the lives, behaviors, and characteristics of charismatic people from all walks of life in order to discover the qualities they all shared. In the process, he made a fascinating discovery.

    Charisma is not based on genetics, IQ, social position, or luck. It’s actually a skill. And anyone can learn and master it.

    Once he debunked the myth of charisma, Tony set out to create a simple, step-by-step system that would enable anybody to develop it. In his latest audio program, The 10 Qualities of Charismatic People, Tony offers a complete how-to guide to accessing and developing the kind of powerful personal magnetism that will draw people to you, make them feel comfortable with you, and compel them to help you achieve your personal goals.

    Turn your assets into powerful personality “magnets”

    Tony’s research uncovered 10 Universal Keys to Charisma — 10 specific qualities that are present in each one of us, but are all highly developed in truly charismatic people. The secret to becoming an extremely charismatic person is identifying these 10 qualities within yourself and learning how to develop each one as fully as possible.

    You might think of these qualities as 10 glasses. The more developed a particular quality is, the fuller that glass is. Right now, some of your glasses may be filled almost to the brim, while others are only slightly full.

    In The 10 Qualities of Charismatic People, you’ll examine each of these 10 keys in depth. Powerful real-life examples of charisma in action will help you understand why these skills are so vital to your success. Quizzes, exercises, and anecdotes will help you assess your current level of ability in each area. And you’ll learn specific techniques, skills, and strategies that target each area and that will help you develop each one to your maximum ability. Once you do, that magical, mysterious power that attracts people and wins them over will be yours!

    A royal example of the power of learned charisma and what it can do!

    A classic example of someone who learned charisma and used it to flourish is the late Princess Diana. When she first arrived on the public scene as young Diana Spencer, she was a shy, awkward girl, with no presence at all.

    But by learning how to maximize the aspects of her personality that had the most potential, she blossomed from "Shy Di" into an international icon. Beloved by millions around the world, the power of her presence went much deeper than her beauty, confidence, or title … and it enabled her to gain tremendous financial and media support for the humanitarian causes most important to her.

    In this program, you’ll discover all the tools you need to experience this same kind of profound personal transformation in your own life.

    Develop the single most advantageous skill in the world

    Charisma gives you a tremendous advantage in almost every conceivable situation, from business meetings and sales calls, to getting your kids to do their homework or getting the cooperation of a store clerk or teacher. Just imagine how much easier your life will be when people are instantly drawn to you and automatically want to help you. You’ll be able to inspire people, ignite their enthusiasm, persuade them to see things your way, and do what you want them to—without creating defensiveness or resentment.

    Whether you’re running a corporation, a department, a classroom, a volunteer program, or a household, there’s no skill more valuable than the ability to positively influence others. You already have the potential to be more charismatic. Once you unlock it, you’ll have an extraordinary edge in life shared only by a select few. Utilize the power of "charisma" for yourself.
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  2. Secrets of Ten Great Geniuses

    Secrets of Ten Great Geniuses

    Learn how to model their extraordinary abilities
     and make a remarkable difference in your life!

    Have you ever wondered just what it takes to have the creative genius of Leonardo da Vinci or the oratorical prowess of Sir Winston Churchill? What if you could tap into and actually model that special something that made them tick? You would certainly transform your life as you apply the principles inherent in their extraordinary talent and wisdom.

    In Secrets of Ten Great Geniuses: How to Model the Habits of a Difference-Maker, renowned author and motivational speaker Tony Alessandra will explain what the word genius really means, what it doesn't mean, and how you can tap into the power of the greatest minds of all time to make practical improvements in the most important areas of your life.

    What exactly defines genius? One might consider a genius to be an individual who looks far beyond the scope and scale of everyday life; someone who thinks far outside the box and is willing to explore beyond the dictates of their society or those that have gone before them. In this informative and inspired program, Tony shares with you:

    • The unprecedented visionary genius of world scholar Albert Einstein.
    • The applied genius of the infamous inventor Thomas Alva Edison.
    • The exceptional leadership genius of former President Abraham Lincoln.
    • The creative genius of the renowned Renaissance artist and inventor
      Leonardo da Vinci.
    • The communication genius of the great political leader and orator
      Sir Winston Churchill.
    • The financial genius of Peter Lynch, who built the Magellan Fund into the world's largest mutual fund, making millionaires out of thousands of people.
    • The physical genius of Canadian Hockey Hall of Fame athlete, Wayne Gretzky.
    • The humorous genius of the brilliant writer and storyteller Mark Twain.
    • The deep spiritual and oratorical genius of Martin Luther King.
    • The philosophical genius of Helen Keller, a remarkable woman who had an extraordinary ability to overcome extreme sensory deprivation.

    By listening to the true and inspiring accounts that Tony shares, you'll see how people with immense talent combined that talent with indomitable energy and unflagging work to build a reputation worthy of mention in all of the world's greatest history books. Once you incorporate these ten categories of genius that he discusses into your life, you can't help but reveal the genius in yourself!

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